CustomerIQ: Empowering Your Financial Institution with Enhanced Customer Insights

If your marketing campaigns are failing to hit the mark, chances are you need a better grasp of who your customers are and how they behave. CustomerIQ blends your data with external insights, offering a 360-degree view that bridges the gap between who you think your customers are and who they truly are. Empower your decisions, boost engagement, drive revenue, and keep attrition at bay.

1. Custom Segmentation Tailored to Your Customers

Unlike universal segmentation models that lump customers into predefined groups, CustomerIQ allows for highly personalized segmentation. This feature enables you to define segments that are both easily understandable and highly relevant to your specific customer base. Instead of relying solely on demographics, these segments are built on two critical aspects:

• Customer Demographics: What do your customers look like?
• Financial Behavior: How do your customers behave financially?

2. Investable Assets and Share of Wallet

Understanding the financial potential of your customers is key to maximizing your institution's profitability. CustomerIQ provides detailed data on the investable assets your customers likely have and how much of those assets are currently held with your institution. This feature offers:

• Visual Charts: See how your institution is performing in capturing deposits across different financial segments.
• Financial Alignment: Understand how your financial segments align with their investable assets, revealing opportunities to grow your share of wallet.

With this insight, you can tailor your offerings and marketing efforts to better capture and retain valuable customer assets.

3. Customer Product and Attrition Potential

Retaining customers while expanding their engagement with your institution is a delicate balance. CustomerIQ gives you the tools to achieve both by:

• Cross-Sell Campaigns: Identifying customers with the potential for cross-sell opportunities, allowing you to target them with relevant products.
• Attrition Integration: Integrating customers who are likely to attrite into these campaigns, providing a proactive approach to retention.

This feature ensures you’re not only growing your customer base but also keeping the customers you already have

4. Openings by Geography

Geographical insight is crucial for optimizing branch locations and marketing strategies. CustomerIQ’s geographical visualization feature allows you to:

• Customer Distribution: Understand where your customers are located and their proximity to your branches.
• Product Usage: Identify the products most used in different areas.

With this data, you can make informed decisions about branch placement and local marketing efforts, ensuring you’re reaching your most valuable customers where they are.

5. Profiles Based on Product Ownership

Knowing what products your customers own and how that correlates with their demographics and financial status is invaluable. CustomerIQ enables you to:

• Customer Profiles: Break down product ownership by net worth, income, home value, age, generation, investable assets, and more.
• Creative Design: Use these insights to design creative marketing campaigns that resonate with specific customer profiles.

This feature provides a comprehensive view of your customers, helping you to craft personalized and effective marketing strategies that drive engagement.