Making Those Marketing Dollars Count

Now more than ever, every marketing dollar is important!

In a recent survey conducted by D&B, budget constraints were listed as one of the top five challenges marketers face. 70% of senior marketers said marketing budget commitments have been delayed or cut. Yet 76% are facing pressure to deliver results.

Below are some ideas that can help you be as efficient as possible with your marketing dollars:

• When mailing retail checking acquisition programs, utilize predictive models that are geography-based. This allows mailing at the occupant level to receive better postage rates while targeting better than a complete saturation mailing.
• Add digital and social channels that are explicitly targeted to mail recipients. This can increase the visibility of your message by 8 to 10 times at a nominal cost.
• Focus some marketing dollars on business acquisition and use data points like cash on hand to find businesses likely to bring in higher balances.
• Use attrition modeling to identify customers likely to leave and implement a program to save the customers worth saving. Retaining a customer costs five times less than acquiring a new one.
• Create dashboards that provide critical metrics promptly. Once they are built, dashboards save time and resources since reports don’t need to be recreated each time, so campaign decisions can be made quickly.

We can help you, so bring on that challenge!