Digital or Mail for Your Direct Marketing?

The answer is easy—both! Direct mail with digital marketing support is critical for a better response rate and a greater return on your marketing investment. You can effectively do both at the same time for the best results.

Using mail as a direct marketing strategy has been very effective. Still, the arrival of the internet and other technological advancements has changed how consumers receive and react to information… and marketing strategies must evolve to account for these changes. This is where WordCom’s DigitalConnect and LeadConnect strategies come in to enhance traditional direct marketing campaigns.

This is still an excellent time for direct mail concerning channels and our current environment. Using digital marketing to enhance direct mail has given our clients more than a 30% lift in their campaigns. The multiple impressions, expanded coverage, and message repetition have had a significant impact.

WordCom’s DigitalConnect is an omnichannel marketing solution designed to seamlessly track the effectiveness of a financial institution’s direct mail campaign—while enhancing results through integrating digital platforms like Google, Facebook, and Instagram.

SocialMatch

Enables financial institutions to match their mailing list with their recipients’ Facebook and Instagram user accounts. With SocialMatch, the target market will receive the mailing and have the same message delivered to their social feeds, even before they visit your website.

Informed Delivery®

With Informed Delivery® integration, the mailing piece is accompanied by a full-color, clickable ad within the grayscale email preview sent by the USPS to individuals who have elected this service. With this service, your financial institution can geographically track where Informed Delivery® emails have been opened!

Online Follow-Up

If an individual leaves your website without taking action, your ads will appear throughout the Google Network, directing the recipient back to your website.

Social Media Follow-Up

You can keep your follow-up ads in front of prospects, even when they’re scrolling through their newsfeed on Facebook and Instagram.

LeadConnect

Your financial institution will receive a list of everyone who visits your website and their specific actions while there. The list includes everyone from your mailings, and you’ll also get information on unique visitors who may have gone unrecognized until now.

Real-time Dashboards

Track unique visitors, impressions, the number of times your ad has been clicked, and demographic information on those engaging with your ads online.

How you communicate with your customers may depend on the message you are sending out—and how much attention you want your message to get.

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