Data Intelligence is the Key to a Successful Acquisition Program
Whether a financial institution is looking for retail household or business acquisition, data intelligence can help improve the campaign's success by zeroing in on its target market.
When acquiring new accounts—both at the household and business levels—many financial institutions know that the frequency of messages is one key to success since the maximum shelf life for direct mail is only eight weeks. But when they pair their direct mail initiatives with data intelligence, institutions can refine their target audience, yielding better results. This means identifying the right individuals at the household level or businesses the financial institution wants to attract and can service effectively.
