Direct mail is the least cluttered direct channel with the average household receiving three to six marketing pieces per day, although it comes at a higher unit cost. Email can be sent at a much lower cost, but since the average office worker receives 121 pieces per day, it is harder to get your message… Read more

According to Speedeon Data, approximately 36 million people move each year — and these movers spend, on average, more than $9,000 within the first three months. What’s more, it’s estimated these movers engage with 71 new brands during their transition. Movers have a lot on their plates initially but, within a few months, they often… Read more

The added benefit of using data append and modeling to refine the audience within your customer base is that the same model can be used to refine a prospect universe. It is good practice to utilize the same data source as the original data append to rent the prospect list, ensuring the quality of the… Read more

Equity acquisition programs have always been challenging when targeting prospects. In fact, getting a response rate of .1% (yes, the decimal is correct) can be considered a success… especially in these competitive times of financial institutions being flush with cash and wanting to lend. To ensure being as efficient as possible with your marketing dollars,… Read more

Retaining your best customers will increase your ROI and loyalty within your customer base. In today’s environment, it’s getting harder and harder to differentiate your institution from competitors and bring on engaged and profitable customers. When you spend so much of your resources to do just that, doesn’t it make sense for you to allocate… Read more

The Hole in the Wall Gang Camp was founded in 1988 by Paul Newman. It’s a nonprofit organization, residential summer camp and year-round center serving children and their families coping with cancer and other serious illnesses and conditions. The founder explained he wanted to give every child – no matter their illness – the chance… Read more

It is crucial now more than ever that marketers be smart, targeted and precise. Financial institutions that utilize life event triggers can put themselves ahead of the game. What are life event triggers? Simply put, they are milestones in people’s lives—marriage (or divorce), the birth of a baby, and the purchase of a new home… Read more

When it comes to marketing Home Equity Lines of Credit (HELOCs), WordCom now offers financial institutions a new marketing approach — through the innovative use of new mover data. How great is the opportunity? According to SpeedeonData.com, approximately 36 million people move each year — and these movers spend, on average, more than $9,000 within… Read more

The answer is easy—both! Direct mail with digital marketing support is key for a better response rate and a greater return on your marketing investment. You can effectively do both at the exact same time for the best results. Using mail as a direct marketing strategy has been very effective, but the arrival of the… Read more

Christopher Wachtel is a sturdy, present force behind his family-owned target marketing company, WordCom, Inc. A mere 35 years ago, he was given a work permit to run the laser printers on weekends at WordCom—something he actually started doing 3 years earlier… Of course, money was involved, so 16-year-old Chris had no problem spending his… Read more