Do you try to keep your finger on the pulse of changes in the world of financial marketing? Here are articles we've authored, along with other interesting and helpful information to help keep you on top of what's happening.

“Test and Learn” is a Mentality, Not a Tactic

Test and Learn (T&L) is a practice where ideas or hypothesis are tested in a small sample, such as a few branches or a representative portion of a population. This practice mitigates the potential loss if the new concept is not as strong as the existing campaign (the control comparison). Why is T&L a mentality?… Read more

Optimize Touches, Maximize Response

Jump in, the water’s nice! It may seem scary to just take the plunge instead of dipping a toe in and testing the water first. Marketing requires repetition to drive the best result possible. In fact, the best response rates are seen when a consumer receives reinforcement of a sales message across a more prolonged… Read more

Deepening Customer Relationships: Marketing on Auto Pilot

As more people nationwide get vaccinated, many customers are refocusing on their banking needs, whether it’s savings, loans for home improvements, or new cars. Developing deeper relationships with existing customers is a proven approach to increasing profitability and reducing attrition. The goal of increasing share of wallet for existing customers through a structured cross-sell program… Read more

Technique #5 for Increasing Loan Balances: People Want to be Seen and Heard

One thing that can be forgotten with all of the focus on data intelligence and communication channels is the message. You can create the perfect target audience and employ every channel available to be in front of the ideal prospect over and over, but if the message does not “speak” to them, they will never… Read more

Technique #2 for Increasing Loan Balances: Targeted Prospects Get Results

The added benefit of using data append and modeling to refine the audience within your customer base is that the same model can be used to refine a prospect universe. It is good practice to utilize the same data source as the original data append to rent the prospect list, ensuring the quality of the… Read more

Technique #1 for Increasing Loan Balances: Start with Current Customers

Equity acquisition programs have always been challenging when targeting prospects. In fact, getting a response rate of .1% (yes, the decimal is correct) can be considered a success… especially in these competitive times of financial institutions being flush with cash and wanting to lend. To ensure being as efficient as possible with your marketing dollars,… Read more

Attrition Prediction & Retention Program

Retaining your best customers will increase your ROI and loyalty within your customer base. In today’s environment, it’s getting harder and harder to differentiate your institution from competitors and bring on engaged and profitable customers. When you spend so much of your resources to do just that, doesn’t it make sense for you to allocate… Read more

WordCom in the Community: Hole in the Wall Gang Camp

The Hole in the Wall Gang Camp was founded in 1988 by Paul Newman. It’s a nonprofit organization, residential summer camp and year-round center serving children and their families coping with cancer and other serious illnesses and conditions. The founder explained he wanted to give every child – no matter their illness – the chance… Read more