Do you try to keep your finger on the pulse of changes in the world of financial marketing? Here are articles we've authored, along with other interesting and helpful information to help keep you on top of what's happening.

Using Data to Drive the Customer Experience

What motivates a consumer to purchase a product, subscribe to a service or expand their relationship beyond a single product or service with you? Know. Like. Trust. Buy. Consumers want to do business with people and companies that they know, that they like doing business with, and that they trust to look out for their… Read more

United Way – Year of Caring

Every year is a Year of Caring at WordCom—and now it’s official! WordCom is partnered with United Way through March 2022 in their Year of Caring. Our donation allows us to support causes with the United Way in Central and Northeastern Connecticut, like the Channel 3 Kids Camp in Andover, CT. We repaired and painted… Read more

Focus on Retail Customers With a Business: Expanding Your Small Business Checking Footprint

As financial institutions turn their attention to doing business in the post-COVID world, many are looking to implement new solutions—such as expanding their small business checking market share. WordCom’s Business Checking Acquisition Program can help WordCom recommends the following approaches: Your retail banking customers who own a business, or are a signer on a business… Read more

Retail Acquisitions—Know Your Goals Before You Start

For financial institutions looking to boost their rate of retail acquisitions, marketing campaigns can be customized to pursue many different goals. But the first step is identifying those goals. Doing so will help you learn how your campaign should be designed (i.e., “what levers need to be pulled”), which can help to ensure your ultimate… Read more

Marketing Calendars – Planning for 2022

As you approach your 2022 Marketing Calendar, you’ll likely look back at this past year and compare campaigns, results, and ROI. The most important thing is to know your goals and how your success will be measured. Working with many financial institutions gives WordCom a high-level view of different types of campaigns and results from… Read more

Data Intelligence is the Key to a Successful Acquisition Program

Whether a financial institution is looking for retail household or business acquisition, data intelligence can help improve the success of the campaign by zeroing in on their target market. When it comes to acquiring new accounts—both at the household and business levels—many financial institutions know that frequency of message is one key to success, since… Read more

HELOC Activation Promotions – Driving Loan Balances

The current low rate environment has proven to be a boon to institution’s loan portfolios. New mortgage refinances and equity loans/lines at the current rates are attractive to many customers. In addition, a reservoir of untapped loan potential exists at most institutions that a targeted marketing campaign can easily unlock. Equity lines already approved and… Read more

Making the Most of Your HELOC Marketing

Home Equity Lines of Credit (HELOCs) are a popular loan product. Discover new ways to market them and promote their use. HELOCs continue to be one of the most popular loan products in the marketplace today—and for financial institutions, they can be good for the bottom line, due to the low cost of the funds…. Read more

Targeted Cross-Sell Programs Will Increase Profitability

Cross-selling products and services to existing customers is a proven approach to increasing products and services per household. Through deepening relationships and share of wallet, marketers can impact account openings, balances, customer retention, and bank profitability while putting marketing efforts on ‘auto pilot’. The concept of cross-selling existing customers at its core is the implementation… Read more

Profitability is Trending

How important would it be to know which of your customers/members are highly profitable and which ones cost you money? What would it mean to your bottom line if you could move some of them from unprofitable to profitable? Many of our new client conversations start with a discussion about goals and what the financial… Read more