WordCom’s DigitalConnect is a marketing-based solution that is designed to seamlessly track the effectiveness of your direct mail campaign while enhancing results through the integration of digital platforms such as: Google, Facebook and Instagram. Keeping a steady presence, with repetitive messaging is crucial for marketing success. People are more inclined to take action when they see a message on social media before receiving a direct mail piece. We recommend multi-channel marketing to improve visibility, brand awareness and establish consumer trust and recognition all while potentially gaining new customers.

Below are the DigitalConnect Program Features:

Enables financial institutions to match their mailing list with their recipients’ Facebook and Instagram user accounts. With SocialMatch, the target market will not only receive the mailing, but they will be delivered the same message on their social feeds, even before they visit your website.

Informed Delivery®
With Informed Delivery® integration, the mailing piece is accompanied by a full-color, clickable ad within the grayscale email preview sent by the USPS to individuals who have elected this service. With this service, your financial institution can geographically track where Informed Delivery® emails have been opened!

Online Follow-Up
If an individual leaves your website without taking action, your ads will show up throughout the Google Network, directing the recipient back to your website.

Social Media Follow-Up
You can keep your follow-up ads in front of prospects, even when they’re scrolling through their newsfeed on Facebook and Instagram.

Your financial institution will receive a list of everyone who visits your website, along with their specific actions while there. The list not only includes everyone from your mailings, but you’ll also get information on unique visitors who may have gone unrecognized until now. Finally—true attribution for a direct mail campaign!

Real-time Dashboards
Track unique visitors, impressions, number of times your ad has been clicked, and demographic information on those who are engaging with our ads online.

WordCom’s LeadConnect is an advanced measurement solution that will track and measure the effectiveness of your omni-channel programs, as well as provide you the opportunity to mail to website visitors whether (or not) they were a part of a specific, targeted campaign. Find out who exactly visited the page; existing customers or prospects from a specific campaign.

Below are the LeadConnect Program Features:

Capture Leads
Google Analytics estimates that 96% of unique visitors will leave without taking any sort of an action. This program can help you turn those “unknowns” into your next targeted campaign.

Get a list of who came to your website from the mailing list and what actions they took; how long they were they on your pages and how many pages they visited.

Timely. Targeted. Relevant.
They are on your site, looking at information regarding a product/service of interest. Now you can provide them with additional information via direct mail (and email if they are a customer with an email address associated with their account)

How it works
One pixel to measure all. Our pixel enables data collection and delivery of a postal addresses when placed on a webpage. Website visitors are matched back to the postal addresses utilizing the newest and most cutting-edge technology. This is accomplished through IP addresses, device IDs, cookies, and a 300+ point match based on online activity.

WordCom’s LeadConnect Program: Right Product, Right Customer, Right Time

Contact us today to learn more!

If you are already using DigitalConnect, click here to access your dashboard.