Do you try to keep your finger on the pulse of changes in the world of financial marketing? Here are articles we've authored, along with other interesting and helpful information to help keep you on top of what's happening.

Data Intelligence is the Key to a Successful Acquisition Program

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Whether a financial institution is looking for retail household or business acquisition, data intelligence can help improve the success of the campaign by zeroing in on their target market.

When it comes to acquiring new accounts—both at the household and business levels—many financial institutions know that frequency of message is one key to success, since the maximum shelf life for direct mail is only eight weeks. But when they pair their direct mail initiatives with data intelligence, institutions can refine their target audience, which can yield better results. This means identifying the right individuals at the household level, or those businesses that the financial institution both wants to attract and can service effectively.

WordCom has some “top tips” to help marketers get the best results when using data intelligence in tandem with direct mail: