When it comes to welcoming customers to your financial institution (FI), Onboarding is a valuable program that enables you to deepen and strengthen your new customer relationships. WordCom’s Onboarding 90-120 day Program is a six-step process that starts 10 days after the customer relationship begins and ends at the 90-day mark. Here’s how it works:
| 1. | Sent 10 days after the account is opened: Email welcome message. This email welcomes your new customer to your FI. If they opened a checking account, this communication promotes your ancillary services. If they did not open a checking account, it touts your checking account offerings. |
| 2. | Sent 30 days after the account is opened: Email “feel good†message. This email, which confirms the wisdom of their decision to change FIs, is used to “resell†your organization to new customers. |
| 3. | 45 days after the account is opened: We’ll use data append to identify your new customer’s next most likely product decision. |
| 4. | Sent 60 days after the account is opened: “Take their temperature.†Send a communication to gauge how your new customer views your FI. This “how are we doing?†message can be sent in the form of a survey via email or as a direct mail piece. |
| 5. | 75 days after the account is opened: Make an outbound phone call to help assess their new customer experience. |
| 6. | 90 days after the account is opened: Send a communication to target their interest in their next most likely product purchase (which you identified in step #3). This can be sent via email or direct mail. |
How can you use Reboarding to increase sales?
What is Reboarding? It involves going back two years to identify all single-service customers who opened an account with your FI. The goal of Reboarding is to get these individuals engaged so they’ll consider opening new accounts and/or choosing new banking services. Your Reboarding targets:
• If they already have a checking account with you, it offers your ancillary services
Rinse, lather, repeat
Once the initial Reboarding communication goes out, we’ll repeat the Onboarding process, starting at Step 2, with your targeted customers.
Discover the value of these programs
Both Onboarding and Reboarding can help to build and strengthen your customer relationships. These campaigns show that you care and that the individuals who have put their faith in your FI aren’t just another number.